True story: Once I registered for a webinar and it was scheduled at 9:00 PM. Exactly at 8:50, I received a call from an unknown number, and before I could say hello, hi or hey. It spoke an automated message that “Webinar is scheduled at 9:00 PM, webinar link is already sent to your registered email id”.

This technique is called voice broadcasting.

You also must have experienced these types of calls during election and marketing campaigns. This technique is used to send voice messages in bulk at a time.

What is Voice Broadcasting?

Voice broadcasting is a technique to send out voice messages to a large number of people at once. This technique is used to make automated calls to the list of contacts using centralized phone numbers, and once the caller answers the call, the message is played. Call blast is used to conduct surveys, send reminders, alerts, announcements, offers and feedback etc.

Features of Call Blast Software:

1. Text to Speech:
   

   Text to speech feature can speak out the written text, messages, and conversations on the call. This feature can also be used to personalize the caller experience by speaking out their names or other details in the automated call.

   These details can be easily fed into the CRM, which is integrated with the voice broadcast software. The software can pick the details while sending out the call at the scheduled time.

2. Call Recording or Tracking:
   

   Call recording is the mandatory feature for call centers as call recording helps in analyzing the performance, record caller’s information, and refer the call in case of any dispute between the agent and the caller.

   *astTECS Voice Broadcast solution records the calls, and even intelligent IVR call blast can record the response of the customers. Call recording can be used in training, and responses are useful to analyze customer feedback, marketing campaigns in case of outbound call blast campaigns.

3. Interactive Voice Response:
   

   Voice broadcast software can be integrated with Interactive Voice Response to run intelligent outbound campaigns. Integrating IVR allows customers to send their response just by pressing the number on the key.

   After every customer service call, we receive feedback calls that say “Press 1 if you are not satisfied with the solution or press 2 if you are satisfied with the solution provided”. These are automated calls sent by voice broadcast software with integrated IVR.

   Integrated IVR has wide applications in marketing campaigns, surveys, customer feedback, offers, confirmation calls and lead nurturing, etc.

4. Reports and Analytics:
   

   Call reports can be monitored easily with integrated CRM with call blast software. Advanced reporting features of software let managers analyze the live campaigns. The metrics analyzed are no.of calls answered, responses recorded, calls declined, and demographics.

5. Real-time Call Transfer:
   

   Voice broadcast solution also gives the flexibility to connect to live agents in case of any queries. IVR gives the option to choose the option of talking to a live agent; the caller has to input the number indicated by the automated call to speak to the agent.

   6. Call Scheduling:

   Outbound campaigns can be scheduled according to the particular time and date. You don’t have to go to the office on weekends to send the automated call as the software can handle this.

6. Missed Call Option and Retarget the Missed Opportunities:
   

   If the customer misses the call, they can still listen to the message by calling back on the same number. Companies have an advantage here as there are significantly fewer chances of customers missing the message.

   In case a call is missed or declined, voice broadcast software dials the list of missed or rejected numbers again to ensure the message is delivered to targeted customers.

Advantages of Voice Broadcasting Solution:

1. Low Cost of Operation:

   Imagine calling the thousands of numbers individually to deliver the message, and this can be tiring as well as costly. As it requires the hiring of agents, setting of call center infrastructure, and other overhead costs.

   All these costs can be minimized just by implementing a simple voice broadcasting solution. This solution can quickly call 1000’s of numbers in no time without any human interference.

2. More Effective than SMS Marketing:

   Yes, you heard it right, call blasting solution is more effective than SMS because IVR can record the customer messages immediately. Other reasons companies prefer this solution is because of the advanced live reporting available which monitors the no.of calls answered, calls declined and responses recorded.

3. Increased Call Engagement Rate:

   Customers love personalization, and the ability of voice broadcasting software to greet the customers with personal information such as their name and other details increases the call engagement rate.

   Due to better engagement, outbound call blasting campaigns generate higher ROI and hence improves the lead generation and conversions

4. Increases Productivity:

   Agents and employees’ productivity has always been the talk of the IT industry. Calling customers for taking feedback or informing customers about offers, conducting marketing surveys are tiring and time taking.

   But, voice broadcasting saves this time by calling thousands of numbers at the time without any human interference. This saves agents from taking monotonous tasks and allows them to take more challenging tasks.

5. Run Multiple Campaigns Simultaneously:

   This unified communication technology allows businesses to run multiple campaigns simultaneously. All the running campaigns can be monitored easily using a single dashboard. CRM also allows managers to generate live reports and analyze campaign performance. Reach a Larger Set of Audience

   Voice broadcasting solution lets you engage your audience with a phone call at a very nominal cost. The call has a higher response and engagement rate when compared to other channels such as SMS and email.

6. Integration:

   You can easily integrate the call blast solution with your existing CRM software. With CRM integration, repetitive tasks are automated, such as filing the lead details, and responses and responses are captured automatically within the CRM.

Different Use-Cases of Voice broadcasting Solution:

When simpler tasks are automated and made faster by technology, businesses achieve their goals, but it also allows humans to focus on critical thinking and perform more complex tasks.

Here is the list of tasks which can be easily performed using a call blast solution:

1. Surveys:

   Companies and marketing firms conduct surveys with different objectives like identifying the right audience group, taking product feedback, and market research.

   With affordable tech and advanced solutions, conducting surveys is much easier and cheaper. The Voice broadcast solution allows us to collect responses, draw insights, and monitor the feedbacks recorded.

2. Reminders:
   

   Call blast can be triggered just before the important event or webinar to send out a reminder to the audience or registered email list. You can schedule the voice message 5 minutes before the event, and the message will go to registered mobile numbers.

   A reminder just before the event increases the participation in the event and higher participation increases the chances of generating more leads. You can also send reminders as a personalized message for your insurance premium or EMI payment etc.
   

3. Announcements:
   

   With the COVID pandemic going hand in hand, everyone wants to avoid physical meetings, and hence work from home concept is implemented across the globe.

   In this scenario, voice blast is very useful in case of any announcements companies have to make for employees. Recruitment agencies use call blasting solutions whenever there are new job openings in companies.

4. New Product Announcement:

   Whenever companies launch the new product, they market it in such a way that it should reach large no.of people. Some companies have a budget to put banners on the streets, throw an advertisement on television or hire a call center for cold calling.

   But bootstrapped and startups can’t afford this expensive shit so they can go with a call blast in which their message will be delivered to the target audience in no time with just a few clicks. It has an added advantage of reporting and monitoring as well, which seems to be difficult in the case of traditional methods.

5. Operations Efficiency/ Delivery:
   

   In recent times, COVID hitting the markets. Businesses are experiencing a change in consumers’ mood of preferring online shopping. Food delivery has seen a rise in online delivery in the last 2-3 months due to the fear of people going out and eating.

   IVR integrated with the Voice blast solution can send out automated voice messages on the delivery updates such as item shipped, dispatched, and rescheduled orders.

Final Words about Voice Broadcasting:

After reading about voice broadcasting solutions, you don’t have to assume how effective it can be if implemented correctly.

Surveys, feedback, announcements, and reminders. Whatever do you say?

The Voice Broadcasting Solution is right up there.

Want to know about solution implementation, contact us or Mail us at info@asttecs.com